IF YOU LOOK AT HIM AS A MAN, YOU MUST UNDERSTAND HIM FIRST. IN ORDER TO UNDERSTAND HIM, YOU MUST MAKE SENSE OF HIS PERSONALITY, THE SAME WAY YOU HAVE TO MAKE SENSE OF HIS VIEW OF THE WORLD. HE IS NOT CHANGING IT, BUT RATHER LOOKING AT IT DIFFERENTLY. HE HAS HIS OWN ANGLE. HE HAS HIS OWN STANCE. THAT IS WHY HE CAN ALWAYS SAY “I AM.” HOWEVER, IF YOU SEE HIM AS A BRAND, THEN HE DOES NOT DIFFERENT MUCH FROM THE OTHERS. ONE DETAIL HOWEVER, SETS HIM APART, AND THAT IS HIS MISSION AND HIS IDEA. THAT DETAIL IS WHAT MAKES STEVEN DOCKMAN A LIFESTYLE. BUT EVEN THIS IS NOT STYLE, NOT IS IT A BRAND…IT IS A PHILOSOPHY. A PHILOSOPHY OF DIFFERENT VIEWS OF THE WORLD AND DIFFERENT DETAILS. THE KIND OF DETAIL THAT YOU CAN FEEL ONLY WHEN YOU PUT ON STEVEN DOCKMAN AND SAY “I AM.”